Effective lead optimization strategies are the key component of predicting a website’s success. Far too many websites fail to capture their visitor information before they’re gone.  Here are 12 of the best conversion techniques that will help you optimize your website for leads. After all, who wouldn’t want to reduce their bounce rate, increase their conversion rate, and watch their ROI continue to improve? I. Building the Better User Experience Content is King Far too many websites fail to consider the whole user experience. Websites that do spend serious time building highly-ranking content that users come to learn from, experience […]