April 27, 2025

Why Top Realtors Need a Personal Website (Not Just a Brokerage Profile)

Top Realtors are winning more listings and building real brands — with personal sites that work around the clock. You’ve built real momentum in your real estate career. You’re consistently closing deals. Your annual GCI is pushing past $250K — and growing. But here’s a reality most top-producing agents eventually face: You can’t scale your personal brand — or your income — if you don’t own your digital presence. If you’re still depending on your brokerage profile or third-party portals like Zillow and Realtor.com to represent you online, you’re building someone else’s brand, not yours. Top Realtors control their growth. […]
January 17, 2025

Best Education Technologies of FETC 2025: Software Reviews and Pricing

After four action-packed days at the Future of Educational Technology Conference (FETC) 2025, our team compiled a list of the most innovative vendors we encountered. These companies are pushing the boundaries of education through cutting-edge technologies. We’ve organized our favorites into key categories to highlight how each solution enhances the classroom experience. Additionally, we know teachers and schools budgets are quite different, so we included pricing where eligible. FETC’s Top AI Teacher Tools AI is fundamentally changing how educators approach teaching and learning. These innovative vendors are utilizing artificial intelligence to streamline lesson planning, provide real-time feedback, and enhance student […]
February 7, 2024

How to Write a Blog Post That Actually Gets Read

This document is a living document comprised of a compilation of third party expert materials. Topic Considerations Every blog should be written with an audience and action in mind. Before writing, consider the audience, who is this for? And consider by the time your consumer has finished reading what action should they be inclined to take? To achieve this approach, content is usually written in Evergreen and Topical formats: Evergreen content will remain relevant and continue to bring in traffic for a long time to come. With this approach you compete by putting out quality work. Topical content is short-lived […]
October 19, 2020

Warning Google Delists Businesses for Website Country Blocking

Warning to Google My Business Webmasters What is Google My Business & Local Search? Some of you may be wondering, “What is Google My Business?” If you’ve ever looked up a business or local service, you’ve probably seen local rankings of nearby businesses, a map showing them with reviews, contact methods, and possibly a prominently featured business on the sidebar of your search results. This is Google My Business, or local search, where companies can put on their best face, and attempt to vie for your business in the Google Local Search results. What did Google My Business completely overlook? […]