This document is a living document comprised of a compilation of third party expert materials. Topic Considerations Every blog should be written with an audience and action in mind. Before writing, consider the audience, who is this for? And consider by the time your consumer has finished reading what action should they be inclined to take? To achieve this approach, content is usually written in Evergreen and Topical formats: Evergreen content will remain relevant and continue to bring in traffic for a long time to come. With this approach you compete by putting out quality work. Topical content is short-lived […]

Warning to Google My Business Webmasters What is Google My Business & Local Search? Some of you may be wondering, “What is Google My Business?” If you’ve ever looked up a business or local service, you’ve probably seen local rankings of nearby businesses, a map showing them with reviews, contact methods, and possibly a prominently featured business on the sidebar of your search results. This is Google My Business, or local search, where companies can put on their best face, and attempt to vie for your business in the Google Local Search results. What did Google My Business completely overlook? […]

Top Info Bars are an easy and effective way to close more leads. Statistically speaking, info bars convert on average 1.5% of visitors. Info Bars with truly exciting offers tend to cover at a much higher rate, roughly 6-8%. While these numbers alone may not seem like a ton, combining all of our lead conversion steps together leads to much more effective conversion funnels. Adding Your Top Bar With WordPress its extremely easy to start converting more leads with your top bars. We’ll walk you through adding your own top bar, using QuickieBar, a free alternative to the industry leading […]

Effective lead optimization strategies are the key component of predicting a website’s success. Far too many websites fail to capture their visitor information before they’re gone.  Here are 12 of the best conversion techniques that will help you optimize your website for leads. After all, who wouldn’t want to reduce their bounce rate, increase their conversion rate, and watch their ROI continue to improve? I. Building the Better User Experience Content is King Far too many websites fail to consider the whole user experience. Websites that do spend serious time building highly-ranking content that users come to learn from, experience […]